Designer | Writer

Washington Trails Association Rebrand

 — An academic exercise in creating and applying a visual system

WTA Brand Cover.jpg

Washington Trails Association Rebrand

"As the nation’s largest state-based hiking nonprofit organization, Washington Trails Association is the voice for hikers in Washington state. We protect hiking trails and wildlands, take volunteers out to maintain trails, and promote hiking as a healthy, fun way to explore the outdoors."

This exercise included the design and development of a visual system and website with the following elements:

  • Client description and communication goals
  • Refined logo 
  • Refined icon pair
  • Color choices
  • Typographic choices
  • Image choices
  • Redesigned web page based on the visual system 

Washington Trails Association Brand Book