Content Strategy | UX

Case Study: Fox Sports

“We have to think about how we serve our audience across whatever devices they may be using, whenever they want to engage with us. To focus only on the television platform is to miss a tremendous opportunity to engage an audience when live shows aren’t on, and to miss a significant revenue opportunity to bring advertising to that engaged audience.”
— Pete Vlastelica, FOX Sports Senior Vice President of Digital

Thinking outside the box.

FOX Sports wanted to build a new multi-platform digital identity that reflected an edgier vibe, while also expanding their on-air content reach through richer interactive opportunities. In preparation for their 20th anniversary in 2014, they launched a national multi-sport network called FOX Sports 1, expecting nearly 5,000 hours of live event, news, and original programming in its first 12 months.

An effective game plan.

Deloitte Digital provided technical leadership in the development of an engaging, responsive website design. We also shared best practices of project management with FOX Sports’ cross-functional teams to instill Agile development processes across the project. Our scrum masters and business analysts worked with product owners and other stakeholders to define the backlog of technical and functional user stories. Using a global delivery model, we led front- and back-end Adobe Experience Manager development, QA, content migration planning, and release management.

A winning solution.

Deloitte Digital delivered an innovative responsive web design that unified the FOX Sports digital experience across desktop, tablet, and mobile. We also enabled a streamlined editorial publishing workflow that let them to more effectively promote on-air brands and maximize ad sales revenue. The work we did allowed FOX Sports to seamlessly broadcast the Super Bowl across all of their digital properties, doubling their audience from the year before. As an added bonus, that Super Bowl audience turned out to be the most-viewed live stream of a single sporting event in the U.S. to date—averaging over 500,000 and peaking at well over one million.